There were booths and tents set up along the river, selling all kinds of frog stuff, there were frog crafts for the kids to make, and all sorts of froggy games.
Before we came upon the festival, we were walking behind this group of kids, all dressed in green. This was during the Iranian election protests when everyone was wearing green to show their support and we thought "That's kind of weird, but great, they're supporting democracy in Iran!" Turns out they were dressed up for the frog festival! D'oh! (In our defense, that guy was not wearing the frog hat when we first saw them)
The first tent was run by some Japanese scouts, there were all sorts of froggy crafts for kids to do for free. E made a cute little wooden frog charm.
We bought some tomatoe flavored gelato (blech!), and fresh squeezed orange juice, then packed in and headed for a big farmers market that was supposed to be in the area. We never found it and ended up driving all the way to Nagano! We finally made it back home after a 5 hour drive, the expressway was jammed packed, as usual for a Sunday evening!